Tag Archives: Checking
Study case at Blue Gum restaurant: Tania James and Bill Johnson’s goals for the previous year included providing a quality dining experience, increasing profitability by 5 per cent, increasing the lunchtime trade, and enjoying themselves.
Before you set or re-set your goals for the year ahead, review your past year. Analyse how you acquired new clients or customers and how much repeat business you attracted. If you don’t have this information, maybe you can do a survey of past and current customers or clients.
When you’re writing or rewriting your marketing plan, review the current state of your business objectively. Look at your business with a critical eye and see whether you’re satisfied with the current state of your business. Ask yourself: • Is your business profitable enough?