Category Archives: Promotion

Involving Customers in Your Community

Communities need members. For an online community, you will need a critical mass to keep the community active and to hold the attentions of thosewho are participating. Attrition will always occur, so you should be in a constant mode of inviting people to join the community.People choose to participate in communities for many different reasons.

Delivering the Communication through Venues

Once you have determined what you are going to say and to whom you are going to say it, you can consider how you will get the information to them.

Upsell Customers at the Point of Purchase (2)

He told me about the $149 memory card, the $89 photo printer, the $27 paper kit, the $18 leather camera bag, and, of course, the $38 extended warranty. As a result, $480 later, I owned a beautiful new $159 camera.

Upsell Customers at the Point of Purchase

Whenever I present the Instant Income One-Day Seminar, the hundreds of small business owners in attendance can usually generate quick cash at the very first break simply by calling their store or office, downloading a two-sentence script to their staff, and having those employees implement the most immediate and effective technique for increasing their cash [...]

Reminder Calls to Boost Sales (2)

In fact, many companies are naturals for providing reminder calls. For example, Specialty clothing stores that know the sizes and color preferences of each customer can call when the new season’s fashions come in.

Reminder Calls to Boost Sales

The key to the success of this strategy is to maintain contact information via software that easily retrieves the information for you, reminds you to make the calls, and helps you keep notes on the results.

Benefits of Tracking Customer Buying Patterns (2)

Not surprisingly, she was able to charge nearly triple the going rate for her fancy freezer lamb—and she was getting many times the average market price that commercial fat lamb producers received when they sent their huge spring lamb crops to market.

Benefits of Tracking Customer Buying Patterns

One of the most interesting entrepreneurs I’ve ever worked with was a sheep farmer who raised fancy spring lambs for the freezers and meat lockers of private local buyers and gourmet cooks and caterers.

Start Turning Your Customers into Instant Income

Once you know who your customers are, it’s time to start turning them into Instant Income. Of course, if you already have their names in a database, or if your retail store or order desk is currently open for business, you can literally start earning Instant Income within the next few minutes.