Category Archives: Marketing
Delivering the Communication through Actions (3)
Store newsletter. Develop a quarterly store newsletter that can be available at the store or mailed out. It does not have to be long, detailed, or glossy, but it does need to contain information that your customers will be interested in. Keep the newsletter short, punchy, and easy to read. Doing so will make it [...]
Delivering the Communication through Actions (2)
Plus, you meet new people that you have not met before, and this will make them feel special. Leverage this good feeling and ask them to tell their friends about their visit.
Delivering the Communication through Actions
Now that you know whom you are talking to, what you’re saying, and through what channel, all you have to do is identify the specific actions that you expect to occur for each word-of-mouth event. For example, say you plan to talk to your customers in store, via a newsletter, and through targeted email. Which [...]
Delivering the Communication through Venues
Once you have determined what you are going to say and to whom you are going to say it, you can consider how you will get the information to them.
Upsell Customers at the Point of Purchase (2)
He told me about the $149 memory card, the $89 photo printer, the $27 paper kit, the $18 leather camera bag, and, of course, the $38 extended warranty. As a result, $480 later, I owned a beautiful new $159 camera.
Upsell Customers at the Point of Purchase
Whenever I present the Instant Income One-Day Seminar, the hundreds of small business owners in attendance can usually generate quick cash at the very first break simply by calling their store or office, downloading a two-sentence script to their staff, and having those employees implement the most immediate and effective technique for increasing their cash [...]
Reminder Calls to Boost Sales (2)
In fact, many companies are naturals for providing reminder calls. For example, Specialty clothing stores that know the sizes and color preferences of each customer can call when the new season’s fashions come in.
Reminder Calls to Boost Sales
The key to the success of this strategy is to maintain contact information via software that easily retrieves the information for you, reminds you to make the calls, and helps you keep notes on the results.
Benefits of Tracking Customer Buying Patterns (2)
Not surprisingly, she was able to charge nearly triple the going rate for her fancy freezer lamb—and she was getting many times the average market price that commercial fat lamb producers received when they sent their huge spring lamb crops to market.
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