Category Archives: Business Idea
Home Business for Women
Who say that women can’t succeed in business? As women, I’m sure that you want to prove that it’s wrong. I know it because I’m a woman too. I’m always hurt when hear or see how some men underestimate the women’s skills. Okay, let’s go to the main point of this article by discussing several [...]
Take the time to get to know the people you want to build a relationship with
Building relationships takes time. Once you identify the people or the businesses that you want to build relationships with you also need to allocate time to get to know them. Now I am not suggesting you move in with them, just that in the course of your daily business you find out a little more [...]
Always check references of potential suppliers
Good suppliers are an important part of the overall running of a successful business. Having a strong relationship with them is important and a good start will help the relationship grow in a positive manner. When setting up accounts with suppliers it is very likely they will want to do a check on your business [...]
Who do you want to have a strong relationship with? (II)
The point I am trying to make here is that we shouldn’t necessarily believe everything we read, in this case, about banks. They are certainly not all the same and the opportunity does exist to forge a relationship if you can find the right person. The same applies to virtually everyone you deal with, but [...]
Who do you want to have a strong relationship with? (I)
A very distinct observation I have made of successful businesses is that the owners are generally very good at building relationships with everyone they deal with. This includes their staff, their customers, their suppliers, their landlords, their bank and their professional advisers, such as lawyers and accountants. These people clearly understand that to create a [...]
Size doesn’t matter—unless you let it
This is one of those points that I emphasise a lot in all of my books. Don’t let the size of your business prevent you from doing it right. You don’t need to be a big corporation to have a good corporate image. I have played a significant role in developing strong corporate images for [...]
Corporate imagery in advertising
Is your corporate image accurately recreated in your advertising? For many businesses, advertising is done on an ad hoc basis, with no real direction. The end result can be that the advertising does not carry the corporate image through. This means it is harder for potential customers to form an association between your advertising and [...]
There comes a time when you need to review your corporate image (II)
A new corporate image reinvigorates everyone—the business owners, the staff and even the customers. It is in its own right a sign of business success. Another common mistake I see is the business owner who has developed their own logo and corporate image on their home PC—and they think it is sensational. Sure, sometimes people [...]
Business laptops – aspects to consider
Businesses are shaped by the technology that surrounds them. This has always been the case. As vehicles, boats and other transportation technology was invented, new business models were created which eventually gave birth to globalisation as borders and boundaries were transcended by technology. Nowadays, where ideas and services have overtaken physical goods as many businesses’ [...]
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