Free Phone Numbers
When deciding on a business number you could also consider introducing a free phone number or a number where your customers only pay the cost of local call to contact you. Incentives like these can be useful if you’re operating in a competitive environment where potential customers are faced with lots of different companies to choose from.
The fact that your number will cost either nothing to call or the cost of a local call will give them an added incentive to call your business first.
Stationery
Now that you have decided on your trading identity and chosen a suitable name you are ready to create your business identity, which will include things like deciding on a logo for your business and ordering company stationery.
When it comes to publishing stationery you have a number of choices:
- Put together your own simple letterhead without a logo and print your own stationery using your PC.
- Design your own logos and letterheads either freehand or using a software program then either print your own stationery or give it to a printer.
- Employ a graphic designer to create your logos and letterhead and then either print it yourself or have a printer do it for you.
Your choice of methods will obviously depend on how much money you have available to spend on this. By far the simplest and cheapest way is to do everything yourself. Not every business will need a logo or fancy letterhead and many hobby businesses can get by having their business name, address and telephone number printed somewhere on the page as the example.
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